Some pet lovers believe that food coloring and dyes in pet food can cause allergic reactions or gastrointestinal upset for their furry friends. It’s only natural to worry about what you feed your pet—so here are the facts behind the myths about food dyes.

It’s true that many pet foods do use artificial colorings. These colors are used for the same reasons they’re used in human foods. They can give your pet’s food a more desirable and consistent appearance or can differentiate between different flavors in the same product.

The quality, digestibility and nutrition of the product is unaffected by the use of artificial coloring. Dyes are used in very small amounts, and some colors are even derived from natural sources like beet powder or tumeric!

The best news is that all dyes commonly used in Purina formulas have been recognized as safe by the FDA for use in both pet foods AND human foods.

This means that any coloring found in your pet’s food can be found in YOUR food, too. If a coloring or dye has been approved by the FDA, you can rest-assured that it’s been thoroughly tested and found not to cause any health problems. Purina never used unapproved dyes in its pet food.

Independent reviews and studies show that dyes are not responsible for food allergies in dogs and cats. These studies show that food allergies in pets are most commonly caused by proteins. And because food colorants are not proteins, it is unlikely that they would cause any allergic reactions.

Remember, Purina has a long history of producing high-quality, highly nutritious pet foods that are rigorously tested. While a pet food may contain different colors, nutrition, quality, safety, and great taste are the standards by which it is measured!

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